The Creative Priority: Putting Innovation To Work In Your Business (Penguin Business)
The Creative Priority: Putting Innovation To Work In Your Business (Penguin Business)

Feel Free Read The Creative Priority: Putting Innovation To Work In Your Business (Penguin Business) DOC

How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.

  • Released: February 24, 2020
  • Author: Jerry Hirshberg
  • Rating: 4,6
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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