Before the Brand: Using Positioning and Messaging to Build Brand Identity
Before the Brand: Using Positioning and Messaging to Build Brand Identity

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How is your brand perceived? Unless you consciously define your brand, your customers will create their own perception. This book helps you take control of your brand by defining what your brand is before your marketplace does. It contains a step-by-step process to create positioning, value propositions and messaging, making it much easier to influence customer perception of your brand.

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  • Released: February 24, 2020
  • Author: Leslie Sutherland
  • Rating: 5
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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