Advertising Account Planning: Planning and Managing an IMC Campaign
Advertising Account Planning: Planning and Managing an IMC Campaign

Read Now Advertising Account Planning: Planning and Managing an IMC Campaign Kindle

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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  • Released: February 24, 2020
  • Author: Donald W. Jugenheimer
  • Rating: 4,9
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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