Suits plus Creatives: A Guide To Collaborating and Communicating Across the Advertising Agency Divide
Suits plus Creatives: A Guide To Collaborating and Communicating Across the Advertising Agency Divide

How to Download Suits plus Creatives: A Guide To Collaborating and Communicating Across the Advertising Agency Divide RTF

Suits plus Creatives is intended for educators, students and professionals active in the teaching, study, or practice of any aspect of the marketing, marketing communications, and advertising professions. The descriptions of processes and problems, the solutions presented, and the exercises for building understanding and skills are all intended to result in improved collaboration across agency disciplines, with the result of more well-prepared students, more effective marketing and advertising, and more satisfied clients and employees. This book can be adopted for use in courses in both account and creative disciplines, with the intention of preparing students for effective professional collaboration. Relevant courses include Account Management, Marketing, Advertising, and Business Communication, as well as Graphic Design, Art Direction, Copywriting, Media Strategy, Creative and Content Strategy.

  • Released: February 24, 2020
  • Author: Joseph B. Radding
  • Rating: 4
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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